Scheduling: Because You Have A Life
While some of us [*cough!*] may sometimes be known to hang out on twitter all day rather than talking to other people face to face, using our actual voices, most of us have neither the time or inclination to spend every hour skipping from platform to platform, dropping bon mots, helpful links, and dank memes all the live-long day in an effort to maintain a consistent stream of content while building an engaged audience.